Copywriting, strategy, and social media for marketing, brand communications, and reputation management
Areas of Expertise
Copywriting and Editorial
Traditional and digital advertising
Articles, blog posts, and advertorials
SEO-optimized website copy
Social media posts, stories, and video scripts
Brand and Content Strategy
Creating brand architecture and content frameworks
Audience segmentation and persona development
Managing content planning and creative briefing
Concept and messaging development
Research and Social Listening
Boolean query creation and optimization
Social media performance and results synthesis
Competitive and category trend reporting
Gaps and opportunities exploration
Topic sentiment, conversation, and insights analysis
Social Media Strategy
Live event coverage and conference promotion
Campaign strategy and content development
User-generated content and influencer opportunities
Channel, engagement, and amplification strategies
KPIs, and performance optimization
Consulting for Brands and Agencies
Healthcare
Higher Education
Automotive
Consumer Package Goods
Nonprofit & Charitable Organizations
Travel & Hospitality
Training and Workshops
Social media best practices and engagement basics
Developing and implementing an overarching social media strategy for a multi-layer organization
Defining communication priorities and developing content to support them
Identifying social media opportunities through user behavior and channel trends
